D&D Beauty salon

Case overview

For “D&D Beauty Salon”, co-founded by Dragana and Dijana, delivering a range of specialized beauty services including laser epilation, nails, and brows/lashes, an impactful online presence was crucial. D&D is celebrated for its commitment to quality, personalized service, and innovative beauty treatments. However, their existing digital footprint failed to fully encapsulate the breadth of their offerings and the personalized touch they bring to each client.

The Brief

D&D Beauty Salon required a website that would:

  1. Showcase the variety and expertise of their services in laser epilation, nails, and brows/lashes.
  2. Reflect the unique partnership and vision of Dragana and Dijana, imbuing the site with a sense of personal touch and professionalism.
  3. Offer a seamless booking experience for clients, allowing easy navigation and appointment scheduling across their service range.
  4. Feature a portfolio section to display before-and-after images, emphasizing the transformative results and high-quality care clients can expect.

Our Approach

  1. Discovery & Research: We began by diving into the beauty salon industry’s digital landscape, focusing on trends and expectations for sites offering specialized services. Competitor analysis helped identify opportunities for differentiation.
  2. Branding & Design System: Inspired by the partnership of Dragana and Dijana, we developed a website design that balanced professionalism with a warm, inviting aesthetic. This included choosing a color palette and design elements that convey elegance and clarity.
  3. Web Design: Prioritizing high-resolution visuals and clear, concise information architecture, the website design emphasized the salon’s services, with special attention on laser epilation, nails, and brows/lashes. User experience was a key focus, ensuring that the site was intuitive and enriching for visitors.
  4. Web Development: Utilizing a modern tech stack, likely React for its flexibility and efficiency, the site was crafted to be responsive and fast-loading. Integration of an advanced booking system streamlined the appointment process, enhancing user satisfaction.
  5. Client Showcase: A dedicated section for showcasing success stories and before-and-after photos was implemented, serving as a testament to the salon’s expertise and the quality of their work.

The Results

  1. Increased Web Traffic: Within three months of launching the new site, City Car saw a 65% increase in organic web traffic.
  2. Higher Conversion Rates: The user-friendly design and efficient booking system contributed to a 50% increase in online bookings and inquiries.
  3. Enhanced Brand Recognition: With a cohesive design and brand strategy in place, City Car reinforced their reputation as a premium car dealership and rent-a-car service.
  4. Positive User Feedback: Customer reviews highlighted the site’s ease of use, aesthetic appeal, and the seamless booking experience.


Decrease in bounce rate


Increase in average session duration


Increase in page views