Case overview
“Esthetique Privé” is a luxury beauty salon renowned for its world-class services and commitment to client satisfaction. While their in-salon experience was exceptional, their digital presence lagged behind. They sought a website that was as elegant and inviting as their physical establishment and echoed their passion for beauty and wellness.
The Brief
Esthetique Privé aspired for a website that would:
- Be mobile-responsive to cater to clients booking on-the-go.
- Offer a serene, user-friendly browsing experience reminiscent of their salon ambiance.
- Represent their brand ethos, combining luxury with a personal touch.
- Feature an intuitive appointment booking system for their range of services.
Our Approach
- Discovery & Research: We began by immersing ourselves in the beauty industry’s trends and client preferences. By evaluating leading salon websites, we recognized areas for innovation.
- Branding & Design System: Drawing from “Esthetique Priv锑s luxurious aesthetic, we developed a digital design language. This design system echoed the salon’s opulence while retaining usability.
- Web Design: Adopting a serene color palette and refined typography, the design mirrored the tranquility of a spa visit. Delicate transitions, soft graphics, and curated imagery uplifted the user experience.
- Web Development: Our choice of a flexible CMS allowed for easy service updates and integrated seamlessly with an online booking platform.
- Brand Strategy: The digital strategy was oriented towards accentuating “Esthetique Priv锑s unique selling propositions – their expert staff, diverse service range, and commitment to holistic beauty care.
The Results
- Enhanced Web Engagement: Post-launch, “Esthetique Privé” experienced a surge in website visitors, with many praising its aesthetic and functional charm.
- Streamlined Online Bookings: Clients found it easier to explore services and book appointments, leading to a more organized and efficient scheduling system.
- Reinforced Brand Identity: With a harmonized online and offline presence, “Esthetique Privé” fortified its position as a premier beauty destination.
- Overwhelming Positive Feedback: Clients and industry peers lauded the website for its sophisticated design, ease of navigation, and thoughtful integration of the salon’s essence.
