Case overview
For “City Car”, a well-established car dealership and rent-a-car agency, modernizing their online presence was essential. Their reputation was built on providing excellent customer service and offering a wide range of high-quality vehicles.
However, their website did not reflect the high standard they set in the physical world. They needed a site that was both functional and aesthetically pleasing to cater to the evolving digital consumer landscape.
The Brief
City Car wanted a website that would be:
- Mobile responsive, ensuring easy access for clients on the go.
- User-friendly, facilitating seamless navigation for potential clients from browsing to booking.
- Reflective of their brand’s values and identity, thereby solidifying their online branding.
- Equipped with a secure and efficient booking system for the rent-a-car segment of their business.
Our Approach
- Discovery & Research: Before diving into design and development, we conducted extensive market research to understand the behavior of car renters and buyers. We analyzed competitor sites and identified gaps in the market.
- Branding & Design System: Using the insights gathered, we revamped City Car branding to resonate with their target audience. A design system was introduced to ensure consistency and scalability.
- Web Design: With a mobile-first approach, we designed a website that’s visually appealing and intuitive. The design incorporated immersive visuals of cars, customer testimonials, and clear call-to-actions.
- Web Development: We leveraged WordPress to provide a robust and easy-to-manage backend. A custom booking system was integrated to streamline the rent-a-car process.
- Brand Strategy: To ensure long-term online engagement, we devised a brand strategy that emphasized community involvement, highlighted special promotions, and leveraged content marketing to position City Car as a thought leader in the automotive industry.
The Results
- Increased Web Traffic: Within three months of launching the new site, City Car saw a 65% increase in organic web traffic.
- Higher Conversion Rates: The user-friendly design and efficient booking system contributed to a 50% increase in online bookings and inquiries.
- Enhanced Brand Recognition: With a cohesive design and brand strategy in place, City Car reinforced their reputation as a premium car dealership and rent-a-car service.
- Positive User Feedback: Customer reviews highlighted the site’s ease of use, aesthetic appeal, and the seamless booking experience.
